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RETROPHORICS

Retrophorics is a fashion brand focused on retro-style tops for women ages 25–35. I built the brand identity, visual direction and marketing language around nostalgia, but kept the execution energetic enough to feel like a contemporary fashion brand.

Case Study

From the problem
to the visual solution.

01

Challenge

Create a distinctive fashion identity that feels genuinely retro without looking like a copy of one specific era or becoming visually dated.

02

My Role

Brand identity, art direction, marketing design, campaign design and social content.

03

Thinking

Mix recognizable retro cues with a more modern editorial rhythm. Bold type, collage, color and character-based styling gave the system range while keeping a consistent attitude.

04

Execution

Developed the logo, visual references, character directions, campaign artwork, social posts and motion concepts that could support both brand storytelling and product marketing.

05

Outcome

A flexible fashion identity with a distinctive retro voice that can stretch across static campaigns, social content and motion.

Retrophorics KFC-inspired style boardRetrophorics Hershey-inspired style boardRetrophorics Johnnie Walker-inspired style board
Retrophorics brand character 1Retrophorics brand character 2Retrophorics brand character 3Retrophorics brand character 4Retrophorics brand character 5Retrophorics brand character 6
Retrophorics denim social postRetrophorics Coco Chanel social postRetrophorics make yourself a priority social postRetrophorics dress to express social post

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