UNIMOTORS
UNIMOTORS is a buy, sell and trade automotive business that needed a clear identity from a blank starting point. Instead of jumping straight into a logo, I first built different brand-character directions to establish the personality the identity should express.
Case Study
From the problem
to the visual solution.
Challenge
Create a distinctive automotive identity for a business with no defined visual direction or established brand personality.
My Role
Brand direction, identity design, logo exploration and marketing collateral.
Thinking
Define the character before designing the mark. I created three different brand directions so the client could react to personality, tone and visual language first.
Execution
After a direction was selected, I developed three logo concepts and carried the chosen system into business collateral, mirror hangers and vehicle applications.
Outcome
A clearer and more recognizable identity system that can stay consistent across customer-facing automotive touchpoints.
Once the client chose the strongest direction, the focus shifted from broad exploration to refinement — building a logo and visual system that felt cohesive, memorable and practical to use.
