KOVE KAFE & KARWASH
KOVE KAFE + KARWASH needed a brand identity for a café and car wash connected to the owner’s construction business. The direction had to feel industrial and bold, but still polished enough to support a premium customer experience.
Case Study
From the problem
to the visual solution.
Challenge
Build one premium identity that could connect a café, car wash and construction-influenced aesthetic without feeling too heavy or mechanical.
My Role
Brand strategy, visual direction, identity design, campaign design and art direction.
Thinking
Use industrial cues as the foundation, then balance them with hospitality polish. I explored several mood-board directions before committing to the final visual language.
Execution
Developed the identity system and applied it across environmental imagery, branded touchpoints and a separate EDM event campaign while keeping the core brand recognizable.
Outcome
A cohesive visual system that can move between the physical location, everyday marketing and higher-energy event promotions without losing the KOVE identity.
The early exploration focused on finding the right balance between construction-inspired structure, premium finishes and an approachable café personality.
I extended the identity into campaign materials for KOVE’s EDM event, shifting the energy toward nightlife and promotion while keeping enough of the original system to make the event feel connected to the brand.
