YENSANITIES
Yensanities is a bikini retailer built for a young-adult audience. I developed the visual identity from the ground up around a tropical, playful personality that could stay recognizable through frequent product, promotional and social content.
Case Study
From the problem
to the visual solution.
Challenge
Build a complete identity from scratch for a swimwear retailer that needed to feel youthful, tropical and energetic without becoming visually inconsistent.
My Role
Brand identity, logo design, color system, campaign design and social-media creative.
Thinking
Create a small set of recognizable visual ingredients — tropical shapes, bright brand colors and playful typography — that could flex across many kinds of content.
Execution
Developed the logo and brand language, then applied the system to covers, anniversary campaigns, sales, bikini promotions, sizing information and recurring social content.
Outcome
A consistent tropical visual system that gives product information and promotional content a recognizable Yensanities personality.
